Mobydigital

CHALLENGE

As a UX designer for Mobydigital I was in charge of the UX proccess, wireframing and the design of a new website,  simple and intuitive for commercial purpose, to display works and the main aim is to communicate and impress potential clients and gain reputation in the industry.

ABOUT THE WEBSITE

Mobydigital is a production company that provides design, development, strategic and application services for all things digital.
Founded in 2011 in Córdoba, Argentina and currently operating in Netherlands and South America.

Date: 2016
Platform: Desktop and mobile
Site URL: mobydigital.com

Site owner: Mobydigital
Client: mobydigital.com 
Role: UX / UI design

TASKS

› User interviews
› Personas
› Information architecture
› Sitemap

› Competition research
› Low-fidelity prototypes
› Wireframes
› UI, visual design & guidelines

USER INTERVIEWS

Conducting research helps developers get into users’ mindsets. Common modes of research include listening to and observing users; interviewing; and offering online surveys. User interviews tend to provide qualitative rather than quantitative data.

PERSONAS

Each persona represents a significant portion of people in the real world and enables the designer to focus on a manageable and memorable cast of characters, instead of focusing on thousands of individuals. Personas aid designers to create different designs for different kinds of people and to design for a specific somebody, rather than a generic everybody.

NAME: JOSE MERCADO

› Entrepreneur, business owner
› Age: 45+
› Gender: Mixed
› Family: Married with children
› Education: Business

GOALS
› To receive a product of high standard.
› Trending, impactful & cost efficient content.
› Would like to have 24/7 overview of current projects and own resources are distributed.

FRUSTRATIONS
› Not being able to get a clear answer.
› Not being able to access up to date data.
› Not knowing factors why a product or service he is funding is not progressing.

PERSONALITY

› Extrovert
› Intuitive
› Thinker
› Judger

TECHNOLOGY
› IT & Internet: 6/10
› Software: 6/10
› Mobile apps: 5/10
› Social networks: 6/10

INFORMATION ARCHITECTURE

Scenarios describe the stories and context behind why a specific user or user group comes to your site.
They note the goals and questions to be achieved and sometimes define the possibilities of how the user(s) can achieve them on the site.

SITEMAP

Sitemaps are a hierarchical diagram showing the structure of a website or application.
They can also be used as a reference point for wireframes, functional specifications and content maps.

COMPETITION RESEARCH

Evaluating the competition involves looking at designs of products that are both in direct and indirect competition.
Products that directly compete with each other are looking to solve the same problem.
Indirect competitors either have a different user base or different service offering, and some aspects of the product overlap.

LOW-FIDELITY PROTOTYPES

Low-fidelity prototypes are rough representations of concepts that help us to validate those concepts early on in the design process. The technique facilitates listening, rather than selling. It opens a conversation in which users’ needs, designers’ intentions and other stakeholders’ goals are discussed and aligned.

WIREFRAMES

A wireframe is a visual representation of a user interface, stripped of any visual design or branding elements.
The UX Designer define the hierachy of items on a screen and communicate what the items on that page should be based on user needs.

UI, VISUAL DESIGN & GUIDELINES

A wireframe is a visual representation of a user interface, stripped of any visual design or branding elements.
The UX Designer define the hierarchy of items on a screen and communicate what the items on that page should be based on user needs.